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TANDBERG Callway is the First Subscription-Based Hosted Service that Provides Business-Quality Video for Small Deployments
Posted on Tuesday, March 23, 2010
NEW YORK, NY, March 23, 2010 - Continuing to lead the way in enabling video access for everyone, TANDBERG® (OSLO: TAA.OL) today introduced Callway; the first low cost subscription-based hosted service to deliver high-definition video and voice communications across the internet. Callway, initially available in the U.S., is designed for businesses interested in video deployments of 10 or fewer endpoints. Callway is affordable, includes full customer support, can be installed in minutes and needs no IT resources to get started.

"As video communication becomes more pervasive, access to high-definition video capabilities is critical," said, Larry Satterfield, president of Americas Commercial for TANDBERG. "With Callway, we're simplifying access to video collaboration for companies in need of small-scale deployments. The service provides an intuitive user experience, is easy to set up with simple plug-and-play connectivity, and leverages the customer's existing broadband. This type of low cost service is a major step toward ensuring video access for everyone."

Purchasing a Callway subscription works much like purchasing a mobile phone subscription. Customers work with a TANDBERG Partner to select their preferred video endpoints and then the Partner activates the service, which automatically supplies the customer with a local phone number for each system. The customer can immediately begin making video and voice calls to any other Callway subscriber, any other standards-based video conferencing and telepresence system provisioned for external calling, and any domestic landline or cell phone. Callway's low monthly subscription cost, ease-of-use and technical support make it the ideal solution for small businesses to take advantage of the benefits of visual collaboration.

"Callway enables us to provide a flexible video conferencing solution that delivers industry leading service and products to a customer base that has previously not been served," said Ken Zorzi, President and founder of KBZ Communications, Inc., a TANDBERG Partner. "This is another innovative solution from TANDBERG that helps ensure all businesses have access to high-quality video and TANDBERG Partners have attractive options to expand their customer base."

Endpoints currently available through Callway:
* TANDBERG E20 - The only business-quality IP video phone in the market bridging the video and voice worlds at the desk
* TANDBERG Profile 42" with Codec C20 - Fully integrated high-definition video system that has a simple setup and is easy to use
* TANDBERG QuickSet C20Plus - Easy to install plug-and-play video set top designed with small businesses in mind
* TANDBERG Codec C40 – Ideal codec for multi-participant video conferences from any meeting room
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