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ESPN to Bring Cisco TelePresence to 2010 FIFA World Cup South Africa
Posted on Thursday, May 20, 2010
SAN JOSE, Calif., and JOHANNESBURG, South Africa, May 20, 2010 – Cisco today announced that ESPN will use Cisco TelePresenceTM to deliver live and recorded coverage of soccer matches and connect the global soccer community with teams, players and coaches at the 2010 FIFA World Cup Soccer Tournament in South Africa. The incorporation of Cisco TelePresence will allow ESPN to deliver televised content more effectively and economically as well as enhance soccer fans' viewing experience. Cisco TelePresence, which uses high-definition video and audio to create a face-to-face virtual experience, will further enhance ESPN's coverage of soccer matches throughout the month long tournament. By using the existing Cisco broadband network in South Africa, the two industry leaders are transforming the sports television industry by enabling a more timely delivery of video content, including greater fan access to unique game analysis and player footage.

ESPN is taking advantage of the Cisco TelePresence HD real-time video for its live coverage of the 19th FIFA World Cup Soccer Tournament, a first for any video communications solution. The technology will also give the worldwide leader in sports increased flexibility and expanded coverage, enhancing both the content and coverage of the games. The immersive experience is made possible with imperceptible latency, regardless of distance, ultimately leading to a more compelling interview. In addition, with the deployment of Cisco TelePresence in South Africa, ESPN will be able to host remote interviews with visiting country leaders, coaches, players and fans, all from highly secure and quiet locations with convenient access to key stadium sites. The remote broadcast interviews captured via Cisco TelePresence will then be accessible for soccer fans to view on ESPN's worldwide soccer sites.
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